We were in the car, all four of us in my dad's orange monstrosity, when the news came over the radio that Elvis Presley had died. Mum gasped. Dad said "Did you hear that?" and turned up the volume. My sister and I shrugged our shoulders -- what was Elvis to us? We were in our teens, and his music was so last decade, or the decade before that even, in our estimation. While our parents looked at one another in disbelief, all we could do was to bemoan the fact that we'd probably have to listen to his songs on the radio for the next month or so.
30 Years later, and neither she nor I have any problem admitting that we have some of his music, and love to listen to his voice, his songs.